NJ ChamberEdge
NJ ChamberEdge Sponsor
Business Insights & Inspiration
Business Insights & Inspiration
NJ ChamberEdge Sponsor

The Edge for June 2023

An Exclusive Article for NJ ChamberEdge

This Month's ChamberEdge Contributors

Artificial Intelligence is blowing up this year. We asked N.J. Chamber members – experts in AI and those who run business – to tell us how AI is affecting business operations. They told us the good, the bad and the dangerous. Read below to see what they said.

 

Shobhit VarshneyThink of ChatGPT as an Intern With Multiple Degrees

Think of ChatGPT as an intern with multiple degrees. It can help small businesses quickly summarize and analyze contracts and other documents. It gives you the ability to have a virtual conversation to gain understanding of public knowledge of a product or service; and it can create content, such as marketing material or responding to an email from a customer. You have to figure out what is mechanical work that AI can do, and what is creative work that requires a human touch. Further, you need to make sure the content it generates is reviewed by somebody to ensure it is accurate.

– Shobhit Varshney, VP & Senior Partner, Americas AI & Analytics Leader, IBM Consulting

 

Doug VargoWhat Will Be Important Is the Analytical and Critical Thinking of People Using AI

ChatGPT uses a pre-trained algorithm that has ingested all of the information on the internet. It uses language models that make interacting with it like chatting with a person. But there is an issue of biasness within AI. Data being fed to train the models can be bias. There may be large sets of data, but if it is trained to focus only on a subset, that is bias. When you trust AI, that’s when there is risk. You want to take advantage of what AI can do, but you want to make sure you have the human touches. Going forward, what will be important is the analytical and critical thinking of the people using AI – those are the skills employers will be looking for. Eventually, organizations will have control of their own data sets.

– Douglas Vargo, Vice President, Consulting Services, CGI

 

Kevin MichelsUse It So It Helps Solve Problems, Not Create Problems

Look at ChatGPT’s own disclaimers. It says up top that it may produce inaccurate information. It produces information based on inferences from data. So do we want employees to use the device? It is a great tool to start with. The danger is when it’s the only tool you use. There is a concern the data they rely on are bias. There are copyright issues. But there are advantages too. These tools have interesting abilities to teach us what’s out there and go deeper. We can use these tools to streamline processes and create efficiencies. Once you get past the initial (concerns), the question is how can this make us better? How do you become a trained user, so you can use it critically? A lot of it has to do with embracing the tools and use it in a way that it helps solve problems, not create problems.

– Kevin H. Michels, Professor and Director, School of Business Center for Innovation and Ethics, The College of New Jersey

 

Michelle SchaapAI Is a Game Changing Technology of This Generation and Beyond

Generative artificial intelligence – similar to nuclear energy and the Internet – is a game changing technology of this generation and beyond. The transformative power, the ramifications and risks, and the social disruption inherent in this new technology are not fully understood by policymakers and stakeholders, let alone the majority of potential users. In fact, an attorney recently submitted a brief prepared by ChatGPT to the Southern District of New York that was replete with fictitious case law and even false cases. That being said, attorneys must become familiar with the positive uses of AI as it develops in order to better serve their clients.

– Michelle Schaap, Member, of Chiesa Shahinian & Giantomasi PC. Michelle is the firm’s Chair of the Tech, Privacy and Data Innovations Group

 

Justin LahullierWe're Excited About Implementing AI To Help Analyze Dental X-Rays

At Delta Dental of New Jersey, we're developing AI chatbots to bolster our customer service and provide immediate, personalized assistance to our clients. Also, we're excited about implementing AI in claims review – it will act as a second set of eyes to analyze dental X-rays and documents. These innovations will enhance – not replace – the human touch provided by our associates, making us more efficient and helpful in serving our customers.

– Justin Lahullier, Chief Information Officer and Vice President Information Services, Delta Dental of New Jersey and Connecticut

 

Jordan TannenbaumWe’re Using AI To Identify Inpatients Who Are At-Risk for Readmission

“Saint Peter’s Healthcare System uses AI-enabled methodologies to identify inpatients who are at-risk for extended stays or readmission within 30 days. The methodology combines census data, non-medical data from public sources, claims data and pharmacy-use data to create a risk profile. We identify patients who have high-risk social determinants of health needs, such as lack of transportation, housing, or food insecurity. Our goal is to engage with these patients, and connect them to community and government resources for the support they need as a complement to their clinical care.”

– Jordan Tannenbaum, Vice President/Chief Information Officer and Chief Medical Information Officer, Saint Peter’s Healthcare System

 

Justin MurrayGoogle Bard Generates a Plan on How To Follow-Up With People I Meet

I often return from networking events with a page full of new connections and notes on important conversations. Using Google Bard – which I prefer over ChatGPT because the data is more up to date – I input my notes along with a detailed prompt to create a follow-up plan. Bard generates a descriptive plan on how to follow-up on conversations with people I met, including upcoming events they may be attending, industry insights they may be intrigued by and more.

– Justin Murray, Director, Partnerships; TechUnited:NJ

 

Merodie HancockWe Are Using AI-Powered Tools To Elevate Student Success Rates

At Thomas Edison State University, we are using AI-powered tools to elevate student success rates. We are using systems capable of interpreting vast amounts of incoming transcript data [Shamrock Solutions], producing targeted help desk responses [Zendesk], and guiding meaningful student tutoring interactions [Brainfuse]. AI-powered tools identify patterns, detect potential challenges, and provide tailored recommendations, enabling students to thrive academically and achieve their goals.

– Merodie A. Hancock, PhD, President, Thomas Edison State University

 

Mike ReaganAI Is Helping Us Access All Publicly Available Information To Better Understand the Challenges Our Customers Are Facing

CGI is leveraging the power of artificial intelligence both for our clients and in our business operations. For example, AI is helping us access all publicly available information to better understand the challenge a customer is facing, and helping CGI develop strategies to overcome those challenges. We still rely on our industry and IT experts to synthesize information, but AI provides great starter frameworks. Additionally, CGI is using AI to help automate routine tasks, and freeing up our members to focus on serving our clients and increasing efficiency.

– Mike Reagan, CGI, Senior Vice President Consulting Services

 

Lawrence KrampfAI Allows Our Chatbots to Have More Intuitive Exchanges With Patients

GoMo Health’s concierge programs act like virtual care coordinators that offer guidance to patients and members both pre- and post-discharge to (help them) self-manage their conditions. We have used artificial intelligence to help our concierge programs have more intuitive exchanges with the patients via text messages. Our chatbot responds to patients’ messages based on key words and phrases and can automatically escalate to a live-care coordinator, which, in some cases, saves lives.

– Lawrence Krampf, GoMo Health, Chief Revenue Officer

 

Jason JulianoAutomating Certain Routine Tasks Reduces Errors and Boosts Productivity

Business advisory firms like EisnerAmper, and its clients, process overwhelming information. Artificial intelligence can help improve efficiency. Automating certain routine tasks – like accounts payable, sales optimization an automating emails – reduces errors and boosts productivity. Businesses must address challenges like data quality, talent gaps and ethical concerns.

– Jason Juliano, Director, EisnerAmper Digital

 

Responses for this article were edited for space and clarity.

Search the Edge Archive

Newsmakers


Maureen Schneider has been named interim CEO of Atlantic Health CentraState Medical Center in Freehold, the system announced. Schneider is formerly the president of Atlantic Health Chilton Medical Center in Pompton Plains. Stephanie Schwartz, president of Atlantic Health Overlook Medical Center, will serve as interim president at Chilton, a role she held before taking over Overlook in 2021.


Tim Hillmann, who served as Gov. Phil Murphy’s chief of staff from 2024 to 2026, has joined RWJBarnabas Health as vice president of corporate affairs. As chief of staff, Hillmann effectively served as the state’s COO, overseeing a $58 billion budget and more than 65,000 employees.


RWJBarnabas Health launched New Jersey’s first Street Medicine Program at Trinitas Regional Medical Center, bringing medical care to unhoused residents in Elizabeth.


AtlantiCare and Stockton University announced the creation of the Stockton-AtlantiCare College of Community Health in Atlantic City, aimed at aligning education, clinical care and workforce development. AtlantiCare committed an initial $15 million to support academic programming and workforce initiatives. The partnership will expand Stockton’s nursing, health sciences, social work and public health programs.


Thomas Edison State University announced the appointment of Jeff Harmon as its new provost. Harmon, who currently serves as the university’s vice provost for strategic initiatives and institutional effectiveness, will succeed Cynthia Baum, who is retiring.


EisnerAmper announced the appointment of Tax Partner Ramya Bala as its global tax technology leader. The newly created role underscores the firm’s commitment to technology and artificial intelligence as essential components of how modern tax services are delivered.


Public Service Enterprise Group has again been named to the Dow Jones Best-in-Class North America Index, marking the 18th consecutive year the utility has earned the recognition. The index, compiled by S&P Global, evaluates companies on sustainability practices, workforce development and corporate citizenship.


American Water, the water and wastewater utility company, has been recognized on the Forbes 2026 list of America’s Best Employers for Company Culture. This marks the second consecutive year Forbes has recognized American Water in this category.


Johnson & Johnson has donated $100,000 to the Stockton University Foundation, the school announced. Half of the funding will create the Johnson & Johnson Nursing Scholarship, while the remaining $50,000 will support the university’s food assistance program and housing essentials for students facing financial hardship.


Prudential Financial recognized 100 grant recipients at its 4th annual Newark Community Grants reception. Prudential's grants program provides micro-grants to support neighborhood projects. Since 2022, the Prudential Foundation has committed $2.3 million to the Community Foundation of NJ to fund organizations and small businesses.


Adanma Akujieze, with more than two decades of experience in leadership positions at private equity-owned and publicly traded companies, has been named CFO at T&M Associates, the engineering and technical services firm based in Middletown. She will oversee the planning and management of the finance department.


New Jersey Natural Gas announced that Helen Ayotte has been appointed vice president of engineering, construction and asset management. Ayotte will succeed John Wyckoff, vice president of energy delivery, who is retiring July 1. New Jersey Natural Gas is a subsidiary of New Jersey Resources.


Rowan University announced a shift in campus commerce, naming Rally House and eCampus.com to lead its retail and textbook operations beginning in July. Rally House will assume control of the two-story Rowan Boulevard storefront now operated by Barnes & Noble Collegiate, while eCampus.com will provide course materials through its online platform.


JAG Physical Therapy, one of the Northeast’s fastest-growing comprehensive physical and occupational therapy practices, has opened its newest facility in Chester. It's the organization’s eighth clinic location in Morris County.


Archer & Greiner announced that Anthony Talarico has been certified by the Supreme Court of New Jersey as a Criminal Trial Attorney. The prestigious designation is held by fewer than 2% of licensed attorneys in the state, marking Talarico as a top-tier specialist in the field of criminal litigation.


As New York and New Jersey prepare for the FIFA World Cup, New Jersey Institute of Technology has expanded its 'fan sentiment platform' into a digital guide to help visitors navigate the tournament experience. The site includes information on events, transit information, dining options, watch parties and other World Cup-related activities. The platform also tracks fan reactions and conversations surrounding the tournament. MetLife Stadium will host eight matches, including the final.


Goya Presents Flag Cities, in partnership with Hackensack Meridian Health, has received a $1.3 million grant from Choose New Jersey to expand its FIFA World Cup fan festival series. New events will be held in Bayonne on June 28 and at Hinchliffe Stadium on July 3, bringing the series to seven cities. Village People and Soulja Boy are scheduled to headline events in Jersey City and Newark, respectively.


Merck & Co. on May 5 said it completed its $6.7 billion acquisition of Terns Pharmaceuticals Inc., a Foster City, Calif.-based drugmaker. The deal adds TERN-701, a promising leukemia treatment, to the pharmaceutical giant’s pipeline, strengthening its oncology portfolio as it looks to expand its range of targeted cancer therapies.


Bristol Myers Squibb has entered a partnership with Chinese drugmaker Hengrui Pharma, worth up to $15.2 billion, to develop treatments in oncology, hematology and immunology. Bristol Myers will pay $600 million upfront to advance 13 early-stage programs spanning both companies’ pipelines. Under the agreement, Bristol Myers gains worldwide rights to Hengrui-developed assets outside mainland China, Hong Kong and Macau, while Hengrui receives exclusive rights to certain Bristol Myers programs in those markets.


Moody’s Ratings and S&P Global Ratings affirmed strong credit ratings for Kean University, citing financial stability, enrollment growth and strategic leadership as the school prepares to finalize its merger with New Jersey City University.


New Jersey American Water announced that 21 volunteer fire and EMS departments across its service areas will share about $50,000 in grant funding. The utility's annual awards are intended to improve firefighter safety, strengthen emergency response capabilities and help local departments purchase lifesaving equipment.


South Jersey Industries (SJI) announced that its employees successfully raised $34,000 to support the Southern New Jersey Chapter of the American Heart Association.


MikeWorldWide has hired former Weber Shandwick executive Dave Aglar to serve in the newly created role of chief integrated media & innovation officer.


Bayer joined forces with country music superstar Luke Bryan to launch their 2026 campaign aimed at fighting food insecurity. Bayer has pledged to donate 1 million meals through Feeding America to support rural communities across the U.S.


Wyndham Rewards and Applebee’s have launched a partnership offering free delivery to hotels for Wyndham Rewards members who place Applebee’s To Go orders of $15 or more through the Wyndham mobile app. More than 1,100 Applebee’s locations are within five miles of a Wyndham hotel.


Afternoon traffic is becoming a bigger growth engine for Starbucks, the company said, as it pushes deeper into a key part of CEO Brian Niccol’s turnaround strategy. The coffee giant is seeing more customers visit U.S. stores after 2 p.m., with the strongest growth window coming between 3 p.m. and 5 p.m., according to data shared with CNBC.


Amazon is rolling out "ultra-fast" deliveries to get packages to consumers in 30 minutes or less in dozens of cities across the U.S., the company announced, marking its most aggressive push yet into quick commerce. Amazon said in a blog post it’s expanding the service to Austin, Texas, Denver, Minneapolis and Phoenix – and more parts of Seattle, Philadelphia, Dallas and Atlanta. The company started piloting the service, called Amazon Now, in some American cities in December.