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The Edge for June 2023

An Exclusive Article for NJ ChamberEdge

This Month's ChamberEdge Contributors

Artificial Intelligence is blowing up this year. We asked N.J. Chamber members – experts in AI and those who run business – to tell us how AI is affecting business operations. They told us the good, the bad and the dangerous. Read below to see what they said.

 

Shobhit VarshneyThink of ChatGPT as an Intern With Multiple Degrees

Think of ChatGPT as an intern with multiple degrees. It can help small businesses quickly summarize and analyze contracts and other documents. It gives you the ability to have a virtual conversation to gain understanding of public knowledge of a product or service; and it can create content, such as marketing material or responding to an email from a customer. You have to figure out what is mechanical work that AI can do, and what is creative work that requires a human touch. Further, you need to make sure the content it generates is reviewed by somebody to ensure it is accurate.

– Shobhit Varshney, VP & Senior Partner, Americas AI & Analytics Leader, IBM Consulting

 

Doug VargoWhat Will Be Important Is the Analytical and Critical Thinking of People Using AI

ChatGPT uses a pre-trained algorithm that has ingested all of the information on the internet. It uses language models that make interacting with it like chatting with a person. But there is an issue of biasness within AI. Data being fed to train the models can be bias. There may be large sets of data, but if it is trained to focus only on a subset, that is bias. When you trust AI, that’s when there is risk. You want to take advantage of what AI can do, but you want to make sure you have the human touches. Going forward, what will be important is the analytical and critical thinking of the people using AI – those are the skills employers will be looking for. Eventually, organizations will have control of their own data sets.

– Douglas Vargo, Vice President, Consulting Services, CGI

 

Kevin MichelsUse It So It Helps Solve Problems, Not Create Problems

Look at ChatGPT’s own disclaimers. It says up top that it may produce inaccurate information. It produces information based on inferences from data. So do we want employees to use the device? It is a great tool to start with. The danger is when it’s the only tool you use. There is a concern the data they rely on are bias. There are copyright issues. But there are advantages too. These tools have interesting abilities to teach us what’s out there and go deeper. We can use these tools to streamline processes and create efficiencies. Once you get past the initial (concerns), the question is how can this make us better? How do you become a trained user, so you can use it critically? A lot of it has to do with embracing the tools and use it in a way that it helps solve problems, not create problems.

– Kevin H. Michels, Professor and Director, School of Business Center for Innovation and Ethics, The College of New Jersey

 

Michelle SchaapAI Is a Game Changing Technology of This Generation and Beyond

Generative artificial intelligence – similar to nuclear energy and the Internet – is a game changing technology of this generation and beyond. The transformative power, the ramifications and risks, and the social disruption inherent in this new technology are not fully understood by policymakers and stakeholders, let alone the majority of potential users. In fact, an attorney recently submitted a brief prepared by ChatGPT to the Southern District of New York that was replete with fictitious case law and even false cases. That being said, attorneys must become familiar with the positive uses of AI as it develops in order to better serve their clients.

– Michelle Schaap, Member, of Chiesa Shahinian & Giantomasi PC. Michelle is the firm’s Chair of the Tech, Privacy and Data Innovations Group

 

Justin LahullierWe're Excited About Implementing AI To Help Analyze Dental X-Rays

At Delta Dental of New Jersey, we're developing AI chatbots to bolster our customer service and provide immediate, personalized assistance to our clients. Also, we're excited about implementing AI in claims review – it will act as a second set of eyes to analyze dental X-rays and documents. These innovations will enhance – not replace – the human touch provided by our associates, making us more efficient and helpful in serving our customers.

– Justin Lahullier, Chief Information Officer and Vice President Information Services, Delta Dental of New Jersey and Connecticut

 

Jordan TannenbaumWe’re Using AI To Identify Inpatients Who Are At-Risk for Readmission

“Saint Peter’s Healthcare System uses AI-enabled methodologies to identify inpatients who are at-risk for extended stays or readmission within 30 days. The methodology combines census data, non-medical data from public sources, claims data and pharmacy-use data to create a risk profile. We identify patients who have high-risk social determinants of health needs, such as lack of transportation, housing, or food insecurity. Our goal is to engage with these patients, and connect them to community and government resources for the support they need as a complement to their clinical care.”

– Jordan Tannenbaum, Vice President/Chief Information Officer and Chief Medical Information Officer, Saint Peter’s Healthcare System

 

Justin MurrayGoogle Bard Generates a Plan on How To Follow-Up With People I Meet

I often return from networking events with a page full of new connections and notes on important conversations. Using Google Bard – which I prefer over ChatGPT because the data is more up to date – I input my notes along with a detailed prompt to create a follow-up plan. Bard generates a descriptive plan on how to follow-up on conversations with people I met, including upcoming events they may be attending, industry insights they may be intrigued by and more.

– Justin Murray, Director, Partnerships; TechUnited:NJ

 

Merodie HancockWe Are Using AI-Powered Tools To Elevate Student Success Rates

At Thomas Edison State University, we are using AI-powered tools to elevate student success rates. We are using systems capable of interpreting vast amounts of incoming transcript data [Shamrock Solutions], producing targeted help desk responses [Zendesk], and guiding meaningful student tutoring interactions [Brainfuse]. AI-powered tools identify patterns, detect potential challenges, and provide tailored recommendations, enabling students to thrive academically and achieve their goals.

– Merodie A. Hancock, PhD, President, Thomas Edison State University

 

Mike ReaganAI Is Helping Us Access All Publicly Available Information To Better Understand the Challenges Our Customers Are Facing

CGI is leveraging the power of artificial intelligence both for our clients and in our business operations. For example, AI is helping us access all publicly available information to better understand the challenge a customer is facing, and helping CGI develop strategies to overcome those challenges. We still rely on our industry and IT experts to synthesize information, but AI provides great starter frameworks. Additionally, CGI is using AI to help automate routine tasks, and freeing up our members to focus on serving our clients and increasing efficiency.

– Mike Reagan, CGI, Senior Vice President Consulting Services

 

Lawrence KrampfAI Allows Our Chatbots to Have More Intuitive Exchanges With Patients

GoMo Health’s concierge programs act like virtual care coordinators that offer guidance to patients and members both pre- and post-discharge to (help them) self-manage their conditions. We have used artificial intelligence to help our concierge programs have more intuitive exchanges with the patients via text messages. Our chatbot responds to patients’ messages based on key words and phrases and can automatically escalate to a live-care coordinator, which, in some cases, saves lives.

– Lawrence Krampf, GoMo Health, Chief Revenue Officer

 

Jason JulianoAutomating Certain Routine Tasks Reduces Errors and Boosts Productivity

Business advisory firms like EisnerAmper, and its clients, process overwhelming information. Artificial intelligence can help improve efficiency. Automating certain routine tasks – like accounts payable, sales optimization an automating emails – reduces errors and boosts productivity. Businesses must address challenges like data quality, talent gaps and ethical concerns.

– Jason Juliano, Director, EisnerAmper Digital

 

Responses for this article were edited for space and clarity.

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Newsmakers

Will Morey, president and CEO Morey’s Piers, the family-owned amusement park in Wildwood, has been reappointed to the U.S. Department of Commerce Travel and Tourism Advisory Board for a third term.


Jeffrey Knight

As Jennifer Shimek transitions to a new leadership role at KPMG LLP, the company announced Jeffrey Knight will succeed her as office managing partner in Short Hills. Effective March 1, Knight will be responsible for the strategic direction and growth of KPMG’s practice in Essex County. The office boasts nearly 944 partners and professionals. Knight brings 25 years of experience at KPMG to the role.


Former New Jersey Supreme Court Justice Lee A. Solomon has joined Archer & Greiner's Business Litigation Group. Solomon has served in all three branches of government, as a member of the state Assembly, a cabinet member serving as president of the Board of Public Utilities, and in the judiciary.


Vicki Walia

Vicki Walia has been named chief people officer at Newark-based Prudential Financial, effective March 31. Walia will succeed Lucien Alziari, who will retire after serving as in the role for eight years. Currently, Walia leads human resources for the company’s U.S. businesses and PGIM, Prudential’s global asset management business.


The Bank of America Board of Directors appointed Maria Martinez as a director. Martinez formerly served as a senior executive at Cisco Systems. She has also held leadership positions at Salesforce Inc., Microsoft Corporation, Motorola Solutions and AT&T Bell Laboratories.


American Water, the largest regulated water and wastewater utility company in the U.S., announced that Denise Venuti Free, formerly senior director of communications and external affairs for New Jersey American Water, has been appointed vice president of external communications.


June Ann Garafano

Saint Peter’s Healthcare System named June-Ann Garafano its vice president and chief human resources officer. Prior to joining Saint Peter’s, Garafano served as ministry chief human resources officer for Trinity Health of New England’s physician enterprise medical group and St. Mary’s Hospital in Connecticut.


RWJBarnabas Health appointed Roshan Hussain to serve as its new chief data and analytics officer. Hussain previously served as chief data officer at the University of Kentucky HealthCare.


Thomas Edison State University named Matthew Cooper vice president for Integrated Technology and chief technology officer. Cooper previously served as chief technology officer and associate vice president of organizational learning at TESU.


Prager Metis, a global accounting and advisory firm with a heavy presence in New Jersey, announced that Joseph Rosoff was promoted to principal in the Tax Department and Matthew Iandolo was promoted to principal in the Private Wealth Services Department.


Cooperman Barnabas Medical Center earned an 'advanced comprehensive stroke program' certification, the hospital announced. The achievement, recognized by the American Heart Association/American Stroke Association, is the highest level of certification for hospitals that treat complex stroke cases.


Dr. Steven Stylianos, a nationally renowned pediatric surgeon, will join RWJBarnabas Health as system director for pediatric surgery and surgeon-in-chief at The Bristol-Myers Squibb Children’s Hospital in New Brunswick. Stylianos also will be a professor of surgery in the department of surgery and chief of the division of pediatric surgery at Rutgers Robert Wood Johnson Medical School.


Steven Menna has joined advisory and tax firm Withum, as a partner in its Financial Services Group. Menna will lead the firm’s national alternative investments expansion with a concentration on the southeast and southwest regions.


Delta Dental awarded a $100,000 grant to the Brookdale Community College Foundation that will provide scholarships, equipment and job placement support for students in the college’s dental assistant and dental radiology programs. It is one of the largest contributions the dental education program has ever received, Brookdale said.


Inspira Health announced that Julie Ellis is assuming the role of senior vice president and chief human resources officer. Ellis will succeed Anneliese McMenamin, who is retiring. Since joining Inspira Health in 2021 as vice president of human resources, Ellis has significantly enhanced the organization through focused employee recruitment and retention efforts.


Inspira Health appointed Ruth Bash to serve as senior vice president and chief experience officer. Bash will focus on patient and family engagement, workforce experience, quality improvements within clinical processes, and communication and advocacy for a high-quality patient experience.


JPMorgan Chase, in a continuing effort to increase home ownership across the state, announced it is making a $1.1 million investment to eight nonprofit organizations to help Increase and preserve the state’s affordable housing supply and support people on the path to homeownership. The investment is primarily targeted to Newark's Clinton Hill neighborhood.


Rizco, a woman-owned marketing agency in New Jersey, was named an honoree in the '2024 NJBIZ Empowering Women – Companies Leading the Way' awards program. The program celebrates over 40 New Jersey-based organizations promoting women’s empowerment and advancement through strategic and impactful initiatives.