• Anjalee Khemlani
  • 2018-10-17
  • ROI-NJ
From left, Holger Grubel of EnBW, an energy wind company in Germany that is opening an office in Jersey City; Gov. Phil Murphy; first lady Tammy Murphy; and Hans-Josef Zimmer of EnBW, at the company's headquarters in Hamburg. (Anjalee Khemlani/ROI-NJ)

EnBW says it wants to make N.J. its base for N.J./N.Y. region

A $25 billion German wind energy company, EnBW Energie Baden-Württemberg AG, will be opening an office in Jersey City, the company announced with Gov. Phil Murphy on Wednesday in Hamburg.

The company is the third-largest energy company in Germany, based in Hamburg — which Murphy called the Boston of Germany — and is currently generating 13 gigawatts of wind energy.

The Jersey City office, slated to open at the end of 2018, will be the company’s U.S. base for operations in New York and New Jersey.

The company also started a project in California, but Holger Grubel, head of portfolio of development of offshore wind, said the Eastern seaboard is more promising for the company, since the characteristics of the area are familiar.

Murphy reiterated his goal to have New Jersey at 3.5 gigawatts by 2030, which he said will power more than 1 million homes.

“For every dollar we invest in wind energy, we return $2 in economic activity,” Murphy said.

Murphy anticipates the projects will bring work for 4,000 union jobs.

EnBW is searching for partners in the New Jersey and New York area to enter the wind energy sector on the East Coast.

That proves promising for companies like Public Service Enterprise Group, which already has a partnership with Deepwater Wind.

(PSEG Power President Ralph LaRossa, on the trip, discussed wind power on The ROI-NJ Podcast.)

Unlike the pursuit of energy subsidies in the U.S., EnBW built its business in Germany without any, according to Dirk Güsewell, a senior vice president.

The reason, he said, is because the technology for efficient wind energy is increasingly entering a more competitive marketplace.

Wind energy has, up until recently, been a European-centered industry, but the interest in Asia and the U.S. has given the company a chance to grow, Güswell said.

Grubel said the U.S. presents a diverse market, as regulations vary from state to state, but the company is trying to get a strong foothold there.

That’s good news for New Jersey, the governor said.

If all goes well, EnBW has a chance to bid in the second or third solicitations of wind energy in the state.

The Board of Public Utilities recently solicited its first round this year, and two more solicitations are slated for 2020 and 2022 to reach the goal of 3.5 gigawatts.

“Today’s announcement is an example of how our clean energy ambitions are being recognized by high value companies like EnergieBW, and we welcome their growth in New Jersey,” Murphy said.

The announcement is what Murphy hoped for when his administration planned this nine-day trade mission trip to Germany and Israel. And, while this details of this move were worked out before the trip, administration officials hope the announcement — plus their numerous meetings while they are here — will lead to more deals down the road.

2025 NJ Chamber Events

Jun 12
28th Annual
NJ Chamber Open House and Reception
Where: New Jersey State Museum, Trenton
When: 4 p.m. - 7 p.m.
Jun 18
NJM Small Business Series
Winning the Talent War – Recruitment and Retention Strategies for 2025
Where: Virtual Event
When: 9 a.m. - 10 a.m.
Free to participate
Jul 16
Young Professionals Event
Networking Mixer
Where: Decotiis, Fitzpatrick, Cole, and Giblin, Paramus
When:  5:30 p.m. - 8 p.m.
Free to participate. Open to all young professionals.
Sep 10
Young Professionals Event
Networking Mixer
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Free to participate. Open to all young professionals.
Sep 18
Networking
Women of Inspiration Awards Reception
Where: National Conference Center, E. Windsor
When: 5 p.m. - 8:30 p.m.
Sep 25
Networking
Member Networking Breakfast
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Free to members
Oct 22
NJ Chamber Legislative & Business Awards Reception
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When: 5 p.m. - 8 p.m.
Nov 6
DE&I Trailblazer Awards Reception
Co-Hosted by African American Chamber of NJ and NJ Chamber
Where: Pines Manor, Edison
When: 5 p.m. - 8:30 p.m.
Dec 11
Networking
Annual Member Holiday Party
Where: Calandra's Italian Village, Caldwell
When: 5 p.m. - 8 p.m.
Free to members
More information coming soon

2026 NJ Chamber Events

Mar 31-Apr 1
ReNew Jersey Business Summit & Expo 2026
Where: Harrah's Atlantic City
When: Full day event
Note: The Walk to Washington will return in 2027