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Business Insights & Inspiration
Business Insights & Inspiration
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The Edge for October 2025

An Exclusive Article for NJ ChamberEdge

Artificial intelligence isn’t just a buzzword. It’s already changing the way New Jersey businesses work. We asked New Jersey Chamber members and experts to share how they’re putting AI to use, and the advice they have for others looking to harness its power. Read their insights below.

 

Christine SkiffingtonAI allows doctors to be fully present with patients

Physicians can use AI to take notes. It allows the doctor to be face-to-face and fully present with a patient while having a conversation. It also applies to small businesses. AI can be used to summarize meetings or reports. This can save hours of work. However, you must keep in mind that AI tools are not perfect. You need to be thorough. You have to make sure what it generates is accurate. You can't just take it at face value. You still need a person to touch it.

– Christine Skiffington, Assistant Vice President, Marketing & Communications, Inspira Health

 

Melissa AmbroseYou can train an AI receptionist, and an AI sales rep

I have an AI note taker. It records meetings and generates notes. It’s how I dipped in to AI. (Our agency) also has an after-hours phone number that is answered by an AI voice receptionist. It’s able to provide intelligent answers to questions asked by callers. Meanwhile, we are alerted to the call. Our clients know how to reach us, but it’s a good after-hours tool. Whether your business develops an AI sales rep or an AI receptionist, just make sure it reflects your brand and your voice. Be diligent and review everything.

– Melissa Ambrose, Founder & Partner, Acorn To Oak Media Group

 

Megan HueterIt makes businesses fast and flexible

At MikeWorldWide, we support a lot of client executives with their LinkedIn presence. We actually use AI to create custom bots that learn the unique personality and tone (of the executive), as well as the executives’ viewpoints across a variety of complex topics. We then feed effectiveness data to the custom bots so it continually improves. This not only allows us to be more efficient, it allows us to be predictable and effective.

– Megan Hueter, Head of Digital, MikeWorldWide

 

Reagan MerkAI helps me create presentations

I help college students write resumes and prepare for job interviews. I use ChatGPT and Copilot to help develop questions that students should expect to hear in interviews – based on the kinds of jobs they are applying for. I also use AI to create content for presentations. AI helps me create language for my slides on job searching, resume writing, and interviewing. It helps me work faster.

– Reagan Merk, Employer Relations Graduate Intern, Career Center, Seton Hall University

 

Susie Van PrincisIt’s a brave new world

I am old-school, traditional. When I counsel my clients, I write my own session notes. I am aware that there are AI programs that can take notes, and produce reports. It could help me capture information that I may miss. But confidentiality is important to me and the people I’m working with, so I’m hesitant. I’d like to test it out with permission of the person I’m coaching. At some point, I will. It’s a brave new world.

– Susie Van Princis, Life Coach, Susie The Life Coach

 

Responses for this article were edited for space and clarity.

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Newsmakers


Hackensack Meridian Health has received a $125 million donation from an anonymous benefactor, the largest gift ever given to a New Jersey health system. The money will support an expansion of Jersey Shore University Medical Center in Neptune City. At the donor’s request, a new pavilion will be named for John K. Lloyd, the network’s former co-CEO who died in February 2024.


Bergen New Bridge Medical Center has named Dr. William Holubek chief medical officer. Holubek, an emergency medicine physician by training, brings more than a decade of executive experience, previously serving as chief medical officer of Boca Raton Regional Hospital in Florida. He also held the role at University Hospital in Newark and served as vice president of medical affairs and CMO at Wellstar Atlanta Medical Center.


The Hackensack Meridian Center for Discovery and Innovation has received a five-year, $3.7 million federal grant to expand lung cancer screening among high-risk populations.


RWJBarnabas Health and Monmouth Medical Center have opened a new 'Food Farmacy' at Monmouth Medical's Alexander Pavilion. It's the health system’s sixth location providing patients with nutritious food and individualized nutrition counseling.


Rutgers University and RWJBarnabas Health launched the Rutgers/RWJBarnabas Health Innovation Hub, powered by Amazon Web Services. Based at the Health and Life Science Exchange in New Brunswick, the hub will bring together students, clinicians, researchers and tech experts to address health care challenges.


Three New Jersey children’s hospitals have earned top rankings in U.S. News & World Report’s 2026-27 Best Children’s Hospitals list. Hackensack Meridian Health’s Joseph M. Sanzari Children’s Hospital and K. Hovnanian Children’s Hospital, considered as a single entity, tied for No. 1 in New Jersey with The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital (part of RWJBarnabas Health). Atlantic Health’s Goryeb Children’s Hospital ranked No. 3 in the state and No. 6 in the NYC region.


Princeton University and NJIT have been named New Jersey’s top-ranked private and public universities in TIME magazine’s inaugural 'America’s Best Colleges 2026-2027' rankings. Princeton landed at No. 4 nationally among all 500 ranked schools; NJIT came in at No. 95 overall and No. 38 among public institutions nationwide, making it the state’s highest-ranked public university on the list.


Stockton University has completed a $24 million expansion and renovation of the Richard E. Bjork Library and Learning Commons at its Galloway campus. The project, which took two years, was completed in time for the fall 2026 semester.


Montclair State University has opened a virtual reality learning facility in partnership with Dreamscape Learn. The center is designed to expand experiential learning and prepare students for digital media careers.  


United Airlines has launched a time-saving benefit for customers: the ability to order food, drinks and other travel essentials in advance through the United app and have their order waiting at the gate.


The UMC Foundation has promoted longtime staff members Gary Engelstad to senior director of giving and Rebecca Roe to senior foundation director. Engelstad, with more than 30 years of experience in nonprofit senior housing and philanthropy, will focus on donor relationships and corporate sponsorships. Roe, who joined the foundation in 2013, will oversee strategic planning, staff management and cross-functional coordination.


Jennifer D’Angelo has been named interim president of the New Jersey Innovation Institute, an NJIT subsidiary founded in 2014 to accelerate technology development and connect private enterprise with university resources. D’Angelo will assume the role Sept. 21.


Novo Nordisk said it is rebranding its name to "Novo" and updating its corporate culture. Novo also announced a broader company rebrand focused around the phrase "Lasting Health Starts Now," which promotes the idea that patients should make progress toward long-term well-being immediately rather than later.


The New Jersey Society of Certified Public Accountants (NJCPA) has launched its 17th food drive to benefit the Community FoodBank of New Jersey. Organized by the NJCPA’s Emerging Leaders Council, the food drive runs until Nov. 16.


JAG Physical Therapy has opened new clinics in North Brunswick, Old Bridge and Whiting, expanding access to rehabilitative and orthopedic services in Middlesex and Ocean counties. The additions bring JAG’s regional footprint to more than 180 locations.


Debra Rosen, a partner at Archer, has been named the 2026 recipient of the Honorable Joseph M. Nardi Jr. Distinguished Service Award from the Rutgers Law School-Camden Alumni Association. Rosen, who has spent 40 years at Archer, focuses on environmental and toxic tort litigation, compliance and due diligence. She serves on the firm’s Board of Directors and Equity and Inclusion.


Greenbaum, Rowe, Smith & Davis has formed a new practice team focused on legal services related to data center projects. Led by Barbara Koonz, the team can serve as lead counsel or as local New Jersey counsel for national and international law firms and developers.


Secaucus-based Quest Diagnostics has partnered with Apple to allow Apple's Health app users to purchase and schedule biomarker testing through the platform later this year. The service will offer a $119 laboratory panel measuring 50 biomarkers related to organ function and cardiometabolic health.