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Business Insights & Inspiration
Business Insights & Inspiration
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The Edge for October 2025

An Exclusive Article for NJ ChamberEdge

Artificial intelligence isn’t just a buzzword. It’s already changing the way New Jersey businesses work. We asked New Jersey Chamber members and experts to share how they’re putting AI to use, and the advice they have for others looking to harness its power. Read their insights below.

 

Christine SkiffingtonAI allows doctors to be fully present with patients

Physicians can use AI to take notes. It allows the doctor to be face-to-face and fully present with a patient while having a conversation. It also applies to small businesses. AI can be used to summarize meetings or reports. This can save hours of work. However, you must keep in mind that AI tools are not perfect. You need to be thorough. You have to make sure what it generates is accurate. You can't just take it at face value. You still need a person to touch it.

– Christine Skiffington, Assistant Vice President, Marketing & Communications, Inspira Health

 

Melissa AmbroseYou can train an AI receptionist, and an AI sales rep

I have an AI note taker. It records meetings and generates notes. It’s how I dipped in to AI. (Our agency) also has an after-hours phone number that is answered by an AI voice receptionist. It’s able to provide intelligent answers to questions asked by callers. Meanwhile, we are alerted to the call. Our clients know how to reach us, but it’s a good after-hours tool. Whether your business develops an AI sales rep or an AI receptionist, just make sure it reflects your brand and your voice. Be diligent and review everything.

– Melissa Ambrose, Founder & Partner, Acorn To Oak Media Group

 

Megan HueterIt makes businesses fast and flexible

At MikeWorldWide, we support a lot of client executives with their LinkedIn presence. We actually use AI to create custom bots that learn the unique personality and tone (of the executive), as well as the executives’ viewpoints across a variety of complex topics. We then feed effectiveness data to the custom bots so it continually improves. This not only allows us to be more efficient, it allows us to be predictable and effective.

– Megan Hueter, Head of Digital, MikeWorldWide

 

Reagan MerkAI helps me create presentations

I help college students write resumes and prepare for job interviews. I use ChatGPT and Copilot to help develop questions that students should expect to hear in interviews – based on the kinds of jobs they are applying for. I also use AI to create content for presentations. AI helps me create language for my slides on job searching, resume writing, and interviewing. It helps me work faster.

– Reagan Merk, Employer Relations Graduate Intern, Career Center, Seton Hall University

 

Susie Van PrincisIt’s a brave new world

I am old-school, traditional. When I counsel my clients, I write my own session notes. I am aware that there are AI programs that can take notes, and produce reports. It could help me capture information that I may miss. But confidentiality is important to me and the people I’m working with, so I’m hesitant. I’d like to test it out with permission of the person I’m coaching. At some point, I will. It’s a brave new world.

– Susie Van Princis, Life Coach, Susie The Life Coach

 

Responses for this article were edited for space and clarity.

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Newsmakers


Hackensack University Medical Center has been named New Jersey’s top hospital for a fourth straight year – and the ninth time in the past 13 rankings by U.S. News & World Report. HUMC finished just outside the Top 20 rankings in the country, but it was ranked No. 6 in the New York metropolitan area. Atlantic Health Morristown, the only hospital to break HUMC’s grip on No. 1 in recent years, came in at No. 2. Atlantic Health Overlook came in at No. 3.


RWJ Barnabas Health was one of three systems to land two hospitals in the Top 10 of the prestigious U.S. News & World Report 2026-27 Best Hospitals rankings. Robert Wood Johnson University Hospital in New Brunswick and Cooperman Barnabas Medical Center in Livingston each ranked No. 6 in New Jersey and No. 23 in the New York Metro Area.


Hackensack Meridian Health was selected to PEOPLE’s '100 Companies That Care' list for 2026, coming in at No. 48. The list recognizes companies for their commitment to employees, communities and the environment.


Atlantic Health has named Dr. Vicki LoPachin to serve as its executive vice president and chief medical officer, the health system announced.


Johnson & Johnson announced a contribution of $300,000 to Rutgers School of Nursing–Camden to modernize its simulation lab and establish scholarships for first-generation nursing students.


Johnson & Johnson named Tom Cavanaugh executive vice president and worldwide chairman of its Innovative Medicine division, effective Sept. 1. Cavanaugh, currently the company group chairman for North America, succeeds Jennifer Taubert, who is retiring after 21 years with the company.


Inspira Health announced it has completed an expansion, doubling the size of its maternity unit at Inspira Medical Center Mullica Hill. The expansion bumps up the number of maternity beds from 20 to 38.


Bergen New Bridge Medical Center unveiled most of a new emergency department following a $10 million, four-year project aimed at addressing rising demand for mental health and addiction services. The expanded facility increases capacity from 19 to 49 beds and will grow to more than 60 beds when the final wing is completed in 2027.


RWJBarnabas Health has been named a ‘World’s Top Disability Inclusive Business’ based on its performance on the Disability Index, the leading global benchmark for workplace disability inclusion. The recognition recognizes the health system’s commitment to creating an inclusive workplace for its 45,000 employees, as well as inclusive patient experiences.


Saint Peter’s University Hospital has been honored with the American Heart Association’s prestigious ‘Get With The Guidelines – Stroke Gold Plus’ quality achievement award. It recognizes the hospital’s continued dedication to ensuring stroke patients receive swift, research-backed treatment designed to save lives and mitigate long-term disability.


The FirstEnergy Foundation has awarded a $100,000 grant to the American Red Cross of New Jersey to support disaster response efforts following recent severe storms.


Bank of America awarded a $50,000 grant to Big Brothers Big Sisters of Essex, Hudson & Union Counties to expand mentoring and workforce development programs serving more than 3,000 young people annually.


Moshe Kam, who has served as the dean of NJIT’s Newark College of Engineering since 2014, was named as the university’s interim provost and executive vice president for academic affairs. Kam succeeds John Pelesko, who is serving as interim president, following the retirement of Teik Lim this summer.


Rowan University’s William G. Rohrer College of Business introduced a 30-credit Master of Business Administration pathway, set to launch this fall. It expands options for working professionals and full-time graduate students seeking a more streamlined, efficient route to a high-level business credential without sacrificing academic rigor.


Archer & Greiner announced the elevation of six attorneys to partner, effective Oct. 1. The newly named partners are Eimi Figlio, Timothy Horn, Rafael Llano, Matthew Nicodemo, Amy Pearl, and Scott Sears.


Rizco President & Partner Debra Rizzi has been named an honorary commander of the 305th Operations Group at Joint Base McGuire-Dix-Lakehurst. The program connects military commanders with civic leaders to strengthen understanding and relationships between the base and the communities it serves.


Goya Foods, the largest Hispanic-owned food company in the U.S., is donating more than 200,000 pounds of food to support communities affected by devastating earthquakes in Colombia. In partnership with Global Empowerment Mission, Goya is helping provide essential food and supplies to individuals and families most urgently in need.


Stockton University has received a $2.4 million grant from the Pro-NJ Trust to upgrade its Marine Field Station and Coastal Research Center in Galloway Township. The upgrades are expected to expand coastal research and educational programming.


MWW, celebrating its 40th anniversary this September, has grown into a global communications firm, with more than 225 professionals across North America, Europe and Latin America, advising organizations on corporate reputation, crisis management, consumer marketing, public affairs and employee communications.